Paris is often seen as the center of the fashion industry and holds the global fashion capital's name. The city is home to many prime designers, including Chanel, Louis Vuitton, Givenchy, Yves Saint Laurent, Roger Vivier, Dior, Jean-Paul Gaultier, Hermès many more. Stylistically innovative and technically outstanding, the French clothing industry's formidable reputation can be traced as far back as the 17th century, and it is a reputation that has only continued to strengthen since. "L'Avenue des Champs-Élysées" is the embodiment of France's luxury and beauty and is the location of many headquarters of upscale fashion, jewelry, and beautiful houses. French fashion has paved the way for many trends and designers of the world. Despite competition from other fashion-centric hubs such as Milan, New York, and Tokyo, fashion is a deep-rooted aspect of France’s culture and its international profile – and always will be.